Pricing: Free, Power, Maximum
Muse has three tiers: Free ($0, about 100 million tokens a week), Power ($20 a month, 500 million a week), and Maximum ($100 a month, 3 billion a week). No tier unlocks features — the only thing you buy is how much Muse can do per week.
The tiers side by side
| Tier | Price | Weekly allowance | Fits |
|---|---|---|---|
| Free | $0 | 100M tokens (per launch reporting) | A few errands a week: scheduling, research, occasional forms |
| Power | $20 a month | 500M tokens (per Meta's help center) | Daily use across multiple categories — inbox triage plus calendar plus shopping |
| Maximum | $100 a month | 3B tokens (per Meta's help center) | Always-on: a household's worth of tasks, or a small business after the September 29 expansion |
How to choose: the ceiling test
Because features are identical, the decision is purely about your usage: if the free allowance lasts until the weekend, stay free; if it runs out by Wednesday, try Power; if Power's ceiling becomes the constraint, Maximum. The jump from free to Power is fivefold, Power to Maximum sixfold — each tier is a multiple, and your usage pattern (not marketing) picks the rung.
Two pricing quirks worth knowing
The card before the free lunch. Muse requires a payment card on file even for the free tier — unusual among consumer chatbots and worth understanding as an anti-abuse and age-verification measure rather than a trial trap.
Devices are free. The Mac client did not add a tier. Allowances are tied to usage, not surfaces — phone, web, Mac and WhatsApp all draw from the same weekly bucket.
Context: how this compares
Meta's structure is aggressive at the bottom and steep at the top: a free allowance far larger than most consumer AI free tiers, then a top price closer to business software than chat apps. That shape tells you who Maximum is for — people running Muse as standing infrastructure, not trying an assistant. For everyone else, the honest answer is start free and let the ceiling test upgrade you only when reality demands it. One last budget note: allowances are weekly, billing is monthly, and cancellation takes effect at cycle end — so the cheapest way to test Power for real is one paid month bridged by two free ones, not a knee-jerk upgrade in a busy week.
Frequently asked questions
Do paid tiers unlock features?
No. Power and Maximum buy larger weekly usage allowances; the feature set is the same across tiers. You are paying for headroom, not capability.
What does a token mean for my allowance?
Tokens are the units of model activity your tasks consume — reading your mail, planning, drafting. A allowance of 100 million tokens a week covers everyday errands; heavy daily use across several categories is where paid tiers start to matter.
Can I switch tiers anytime?
Yes — tiers are billed monthly and can be changed from your account settings. The practical pattern is: start free, upgrade when you hit the ceiling mid-week, try Power first.